Open hearts and wallets
We are now 14 weeks shy of Ride the Rockies. We should already be
training with that in mind. The earlier one starts, the easier it will
be to achieve the goal of spending a week climbing the beautiful
byways of Colorado. And while suffering is an inherent part of this,
at least you’re not being chased by Jens Voigt or other top pros. Such
a chase will be fun to watch, however.
The recent rumor floating around town is that we can expect nearly
100,000 visitors on the day the USA Pro Challenge rolls through Estes
Park on the second to last day of the race. That’s 100,000 people from
36 states and 16 countries. That’s 100,000 cycling enthusiasts who
average a household income of $113,918, itching to spend it. During
the first USAPCC, they brought about $67 million. The additional money
from traveling press from all over the world brought the total to
$83.5 million in 2011, $90 million in 2012. Imagine 100,000 hungry
stomachs, 100,000 visitors needing a gift from Estes Park, and more
than a few of them wanting to stay over night. Like the Tour de
France, or even Ride the Rockies, this event will expose a great many
people to our little town.
With international press exposure, many millions of potential visitors
will look at the images and think, I want to go there. This is a
chance to shine. This will have positive economic effects far beyond
just one day in late August. It will open us up to the nation and to
the world. Thy will come to see it themselves with eyes and wallets
To the curmudgeons who can only think of how this will inconvenience
them, yes, this 1/365th of your year will be bustling. That’s the way
it goes. Stay home. For the rest of us, we’ve seen the races on TV.
Your bike will be the best way to get to the best vantage points in
Now, back to riding. The fine folks at Ride the Rockies have provided
a handy table to help riders prepare for that wonderful week in June
when more than 2,000 riders spend a week astride their favorite bike.
The table can be found under the Rider Area tab at RideTheRockies.com.
Last Last Saturday, February 23, is when their calendar begins. We
should accumulate 40 miles for the week. This next week, beginning
March 2, adds 10 miles to the total. They separate it between weekend
and weekday riding miles. This weekend, they suggest fitting in about
20 miles. I will easily get that just in my extra job. I am, however,
open to fitting in more.
I will offer this each week, knowing that training with someone makes
training easier. I would be open to riding the area’s favorite road,
US 36 from Lyons to Boulder on Sunday morning. It is hilly without
being too nasty for this early in the season. It will also be warmer
down there. If you need to start your miles and want to ride with
someone else, reach me either by phone or e-mail, both found below. If
you are new to road riding, or riding in a group, this would be a
great opportunity to start. Learn rules of the road and, possibly,
roadside repairs. I’m also a big fan of interesting coffee shops. I
know of at least two that would fall within the 20 miles of the ride.
Have fun, be safe. I’m going riding.Cycling star Andy Schleck picks his way through the crowd in the cyclist village before the Colorado Springs prologue of the 2011 USA Pro Cycling Challenge. No other sport allows fans to get so close to the stars.